Moving is listed as one of the top three most stressful life events. As one of the largest financial transactions in life, it can be hard to remove the emotions from Transaction. Role part of a Realtor is to help clients map read the big emotions come with buying or selling, whether it be love or hate. Emotions always play a part; rational decisions must factor in as well. Realtors work hard to balance both the emotional and rational thought processes.
When making rational decisions, we often consider things like profit, security, and health. Rational purchases require extensive research based on concrete information like property dimensions, dwelling inspections, and pre-qualification that can facilitate to manage and alleviate emotional responses. In 2020, Smart Branding conducted a survey of home buyers to determine which feature they found most helpful when buying / selling Real Estate . Survey gives insight into areas where emotion and rationale meet. It gives insight into the tools that may help clients focus on the rational side of the transaction.
Photography
Photos continue to be the most practical and requested items during a dwelling search. The importance of quality, professional photos can’t be tactful. Often these are buyer’s true first impression and determine whether they would request an in-person visit. While photos can stir up emotions, can aid buyers with quickly eliminating spaces that don’t work for them.
Floor Plans
One of the most underutilized Real Estate marketing features of all, properties with floor plans; see an increase in click-through by 52%. They’re a true differentiator in Real Estate industry and make your listings stand out from the crowd by supplying new and interesting information in an easily understandable format. When a floor plan is included in a listing, it helps potential buyers to better visualize the blue print of the dwelling, especially if it is interactive.
Property Details
While floor plans are the best tool for emotionally moving into the residence before ever buying it, they provide a very real and rational value – property dimensions. Property dimensions and overall square footage should be considered in terms of comparing recently sold prices in the market, as well as current comparable listings.
Virtual Tours
While 3D virtual tours are produced to create an emotional response, they also allow a buyer to judge the utility of the space for their needs. It’s not just about how the dwellings look. Being able to virtually look out a window, stand in a doorway, or walk down a hallway personalizes the experience in a way that is both emotional and rational. As humans, emotion always play a role in major purchases but with right tools, data and expertise, you can help your clients base their biggest financial decisions rationally and confidently as well.
